Enterprise software & advisory for aftermarket excellence
The future of industrial growth is service-driven Especially for B2B OEMs
Avrogan helps industrial OEMs grow profitable service businesses through structured service offerings, service contract excellence, and recurring revenue models. Combining enterprise software with hands-on expertise, we help organisations configure, price, sell, and manage complex service contracts at scale.
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Find out how we helped others achieve service excellence
Arsham Mazaheri
Co-Founder
Products win the first sale. Services win the customer for life.
The most successful OEMs understand that products start customer relationships, but services sustain and grow them. The future belongs to those who can create recurring value through service contracts, maintenance programmes, upgrades, and long-term customer partnerships.
Many OEMs that I worked with have already invested heavily in engineering excellence and manufacturing excellence. The next opportunity lies in building the same level of excellence in their service business.
That requires structured offerings, consistent commercial processes, visibility into contract performance, and the ability to scale globally. It also requires software designed specifically for the complexities of service contracts.
And that is exactly why we've built our SaaS solution, Avrogan Service Excellence(TM); to help OEMs transform service into a strategic growth engine.
Many OEMs that I worked with have already invested heavily in engineering excellence and manufacturing excellence. The next opportunity lies in building the same level of excellence in their service business.
That requires structured offerings, consistent commercial processes, visibility into contract performance, and the ability to scale globally. It also requires software designed specifically for the complexities of service contracts.
And that is exactly why we've built our SaaS solution, Avrogan Service Excellence(TM); to help OEMs transform service into a strategic growth engine.
How we help you grow your service business
Whether you are building the foundation for your service business or already managing a complex global portfolio, Avrogan has the expertise and software to take you further.
Consultancy
Build a profitable service business
Transforming service business into a growth engine is as much an organizational shift as a commercial one. Avrogan helps OEMs accelerate this process with proven frameworks and hands-on support.
"We know service is our biggest growth opportunity, but we need a clear roadmap to realise its potential."
"We want to build a stronger service business, but aligning our strategy, organisation, and execution remains a challenge for us."
SaaS platform: Avrogan Service Excellence™
Configure, price, sell, and manage service contracts globally at scale
ASE is purpose-built for industrial OEMs that need visibility, consistency, and control across their global service portfolio. One platform to manage the entire lifecycle of complex service contracts."
"Our service business has outgrown the spreadsheets and disconnected Excel tools we've built over the years."
"We need consistent pricing, visibility, and control across regions, business units, and our entire service portfolio."
Hear from our community
Configure, price, sell, and manage service contracts in one place
ASE™ is purpose-built for industrial OEMs that need to configure, price, quote, sell, and manage complex service contracts at scale. One platform, consistent processes, full visibility.
Build a profitable service business
Transforming service into a profitable growth engine requires more than strategy alone. Avrogan helps OEMs design, implement, and scale service excellence through proven frameworks, industry expertise, and hands-on support at every step.

Created by aftermarket and pricing experts
Our team has spent years helping industrial OEMs improve aftermarket performance, pricing excellence, and commercial effectiveness. Having worked across industries and aftermarket business models, we bring practical expertise that is embedded in both our software and advisory services.
Avrogan has extensive aftermarket experience across industrial OEM sectors
Industrial OEMs face many of the same challenges regardless of sector: growing aftermarket revenue, inconsistent pricing, managing complex service offerings, and limited visibility after the sale. Having worked across multiple industries, Avrogan brings practical expertise and proven methodologies that accelerate results from day one.
Mining
Automotive
Robotics
Packaging
Energy & HVAC
Aerospace
Industrial
Equipment
Medical
Equipment
+ Many More
Ready to start with service excellence?
Every OEM has unique aftermarket processes, commercial models, and digital maturity. Contact our team to discuss your requirements and receive a customised proposal.







