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Enterprise software & advisory for aftermarket excellence

The future of industrial growth is service-driven Especially for B2B OEMs

Avrogan helps industrial OEMs grow profitable service businesses through structured service offerings, service contract excellence, and recurring revenue models. Combining enterprise software with hands-on expertise, we help organisations configure, price, sell, and manage complex service contracts at scale.
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Find out how we helped others achieve service excellence

Arsham Mazaheri
Co-Founder

Products win the first sale. Services win the customer for life.

How we help you grow your service business

Whether you are building the foundation for your service business or already managing a complex global portfolio, Avrogan has the expertise and software to take you further.
Consultancy

Build a profitable service business

Transforming service business into a growth engine is as much an organizational shift as a commercial one. Avrogan helps OEMs accelerate this process with proven frameworks and hands-on support.
"We know service is our biggest growth opportunity, but we need a clear roadmap to realise its potential."
"We want to build a stronger service business, but aligning our strategy, organisation, and execution remains a challenge for us."
SaaS platform: Avrogan Service Excellence™

Configure, price, sell, and manage service contracts globally at scale

ASE is purpose-built for industrial OEMs that need visibility, consistency, and control across their global service portfolio. One platform to manage the entire lifecycle of complex service contracts."
"Our service business has outgrown the spreadsheets and disconnected Excel tools we've built over the years."
"We need consistent pricing, visibility, and control across regions, business units, and our entire service portfolio."

Hear from our community

"We’ve worked with Avrogan on a spare parts pricing optimization project. Thanks to their strong project management and execution skills, all milestones were achieved in time. This attitude, together with the team’s in-depth knowledge about pricing, has brought a lot of value from day one. The improved pricing enabled us to better explain and defend our prices to our customers, while at the same time capturing more value. Highly recommend this team of consultants."
Manager Pricing and Positioning
DAF Trucks
"We have worked with Avrogan to review opportunities for value-based pricing and developing our offering to ensure it matches the customer expectations. Avrogan expertise has helped us to clarify focus areas for our commercial development and build a roadmap for the next steps. The Avrogan team has been very professional to work with throughout the project.”
Senior Vice President and Head of Services Business Line
Normet
“Our customers demand better access and visibility to their assets in order to optimize their operations. We chose Avrogan to support us, modeling our pricing strategy to commercialize new data services through a modern platform. Avrogan’s hands-on approach was key to successfully develop a framework that will be possible to scale and refine in the future by our team”
Chief Product Officer
AutoStore

Configure, price, sell, and manage service contracts in one place

ASE™ is purpose-built for industrial OEMs that need to configure, price, quote, sell, and manage complex service contracts at scale. One platform, consistent processes, full visibility.
  • Configure and price complex service contracts with speed and consistency
  • Standardise pricing and commercial logic across regions and business units
  • Real-time visibility into contract performance and profitability

Build a profitable service business

Transforming service into a profitable growth engine requires more than strategy alone. Avrogan helps OEMs design, implement, and scale service excellence through proven frameworks, industry expertise, and hands-on support at every step.
  • A clear service portfolio framework built around your business
  • Pricing methodology that supports profitable growth
  • Internal alignment and change management support

Created by aftermarket and pricing experts

Our team has spent years helping industrial OEMs improve aftermarket performance, pricing excellence, and commercial effectiveness. Having worked across industries and aftermarket business models, we bring practical expertise that is embedded in both our software and advisory services.
Partner & CTO

Taghi Akbari

Co-Founder & CEO

Hamed Hakiman

Co-Founder

Arsham Mazaheri

Partner & Board Member

Filip Schager

Subject Matter Expert & Advisor

Ron Giuntini

Partner

Patrick McGowan

Partner

Marc Salvany

IT Partner

Johan Olsson

Avrogan has extensive aftermarket experience across industrial OEM sectors

Industrial OEMs face many of the same challenges regardless of sector: growing aftermarket revenue, inconsistent pricing, managing complex service offerings, and limited visibility after the sale. Having worked across multiple industries, Avrogan brings practical expertise and proven methodologies that accelerate results from day one.
Mining
Automotive
Robotics
Packaging
Energy & HVAC
Aerospace
Industrial
Equipment
Medical
Equipment
+ Many More

Ready to start with service excellence?

Every OEM has unique aftermarket processes, commercial models, and digital maturity. Contact our team to discuss your requirements and receive a customised proposal.